Broker profile · US
SoFi Invest
Investing arm of US financial services company SoFi. Factual profile only: no rankings, no ratings, no advice. Verify current details on the official site.
Last updated Oct 2, 2026
What it is
SoFi Invest is the investing arm of SoFi, the US-based financial services company headquartered in San Francisco. SoFi was founded in 2011 as a student-loan refinancing startup and has since grown into a broad consumer finance business spanning lending, banking, and investing. It became a publicly traded company in 2021, listing on Nasdaq under the ticker SOFI.
The company's pitch is consolidation: checking, savings, loans, and investing all live inside one app and one login. SoFi Bank, N.A., its nationally chartered bank, underpins the banking side, while SoFi Invest handles the brokerage accounts. That structure appeals to people who would rather manage their financial life in one place than juggle separate providers.
SoFi Invest itself is a straightforward self-directed brokerage. Clients can buy stocks and ETFs and open retirement accounts, with a simple interface consistent with the rest of the SoFi app. The investing product is positioned as one piece of a larger financial membership rather than as a standalone trading destination.
Who it serves
SoFi Invest is aimed at people who want investing alongside their other financial accounts in one place. The typical user is a SoFi banking or lending customer who decides to open an investment account without leaving the app - or an investor who likes the idea of managing cash, credit, and investments from a single dashboard with one login.
The product suits newer and intermediate investors. The interface is intentionally simple, and the educational content covers fundamentals like diversification and long-term compounding rather than advanced trading tactics. It is not designed for the professional-grade charting and automation crowd served by specialist trading platforms.
SoFi's broader membership also includes borrowers - student loan, personal loan, and mortgage customers - who encounter investing as part of the company's cross-product ecosystem. Retirement savers can open IRAs inside the same app where they already bank, which lowers the friction of starting to save for retirement, and the company's member events and career coaching extend the relationship beyond finance.
Accounts and platforms
SoFi Invest offers individual taxable brokerage accounts, Traditional and Roth IRAs, SEP IRAs for the self-employed, and custodial accounts for minors. Clients can trade stocks and ETFs, and the platform supports fractional share purchases, which lets investors buy into expensive stocks with small dollar amounts.
Everything runs through the SoFi mobile app and website, where investing sits next to checking, savings, and loan products. The interface emphasizes simplicity: portfolio overviews, basic performance tracking, and plain-language explanations of investing concepts. Automated investing features let users set up recurring contributions, and portfolio rebalancing keeps allocations on track for automated accounts.
Because investing is one tab among many, account management is unified - one login, one set of statements, and shared customer support across banking, lending, and investing. Educational articles and tools inside the app cover budgeting, credit, and investing basics as a single curriculum, aimed at members building their overall financial picture rather than specialist traders.
Questions
What is SoFi?
SoFi, short for Social Finance, was founded in 2011 and is headquartered in San Francisco. It started as a student-loan refinancing company aimed at recent graduates and later expanded into a broad consumer finance business.
Does SoFi operate its own bank?
Yes. SoFi Bank, N.A. is SoFi's nationally chartered bank, which lets the company offer checking, savings, and lending products directly. SoFi Invest, the brokerage piece, sits alongside the bank inside the same app.
Is SoFi publicly traded?
SoFi became a publicly traded company in 2021 through a merger with a special-purpose acquisition company, listing on Nasdaq under the ticker SOFI. It was one of the higher-profile fintech listings of that period.
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